KERRYNE KRAUSE-NEUFELDT is a serial entrepreneur with a passion for innovation, brand building and globalization. Kerryne began her career by completing a Bachelor in Communication with honours at the University of Pretoria. Her first business (at the age of 23) was importing and distributing a technology-based cosmetic product range through the professional industry in South Africa. This experience led Kerryne to stumble upon a gap in the global market and venture out to develop and create her own product range for export. With a global license for a unique polymer technology from the CSIR, Kerryne began the Research & Development for her new product idea in 2000. After seven years, the product was eventually launched into the South African market at the Professional beauty exhibition in September 2006.
Today, I-Slices is an award winning South African company that has already been recognised as a Top Technology 100 company in SA and has won numerous other awards since 2004. In the past 24 months the company has been profiled in over 30 publications and various television programs. The company is now exporting to Dubai, Canada, Mexico, UK, Norway, Holland, Cyprus, Germany & the USA and dealing with enquiries from 15 other countries. The company has developed a specialised manufacturing plant for this world wide unique technology in order to fulfil the demand. Kerryne’s Big Hairy Audacious Goal is to put South Africa on the international map by positioning eyeSlices as a successful, top, global brand. “If you own a fridge, you will have one of our products in it”…she says!
Kerryne is a board member of the CTFA (Cosmetics Toiletries & fragrances Association) Exports Council; a member of the BWA (Business Women’s Association) and a member of the CTFA.