Born and raised in South Africa, Phetola holds a B.Com in Marketing from the University of Pretoria. She brings over a decade of experience in marketing and communications across telecommunications, insurance, retail, and energy. Her move into social impact is rooted in her experience of raising a child with a disability, which has shaped her commitment to disability rights, inclusive policies, and equitable access to healthcare, education, and early childhood development.
At ALA, Phetola draws on this personal and professional experience to advance inclusion and opportunity across the continent, ensuring that underrepresented voices help shape the work. She is also the founder of Global Inclusion Foundation, an organization advancing inclusive policies for children with disabilities. A passionate storyteller and advocate, she believes stories can challenge perceptions, shape narratives, and inspire meaningful change.
